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Research Outline
Prepared for Mike W. | Delivered June 13, 2021
THC/CBD Sublingual Market
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Goals
Provide an understanding of the THC/CBD sublingual market, specifically:
The size of the market;
The growth and expansion trends in the market;
The challenges faced by the market;
A demographic profile of THC/CBD sublingual market customers/users.
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Early Findings
Data Availability
Our initial round of research indicates that data on the THC/CBD sublingual market is relatively available.
U.S. Sublingual Cannabis Products Market Size and Projected Growth
According to BDSA, "the
dispensary channel
" is one of the "lead indicators of where the CBD market will go."
Sublinguals are "
smaller overall contributors
to dollar sales in dispensaries."
84%
of the sublinguals sold in dispensaries are CBD, while
16%
of the sublingual sales are THC.
The sublingual segment made up
13%
of the
$4.1 billion
U.S. CBD market in 2019. This is lower than the prediction made by BDSA that sublingual sales would make up
17%
of the
$1.9 billion
U.S. CBD market in 2018.
The sublingual segment is expected to be one of the
growth drivers
in the U.S. CBD market growing by
$1.6 billion
between 2018 and 2024
Summary
During this first hour of research, we were able to
find
market analysis
reports
from
BDSA
that provided the requested information on the size and expected growth of the sublingual market. We used this information as BDSA data is used/quoted in analysis of the cannabis market by
various
other
trusted
sources. Other industry reports, such as
this one
, have not publicly provided a breakdown of the market segments.
From the available information, the CBD segment makes up a
higher proportion
of the sublingual market as compared to the THC category, and the sublingual segment is expected to be one of the main growth drivers of the U.S. CBD market in coming years.
Our scope in this research has been the U.S. market. If a different geographical scope is desired, for example, global, this would have to be communicated to us.
We suggest continuing with the research to provide the other requested information on the trends, challenges, and customer demographics as below:
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