Research Outline

THC/CBD Sublingual Market

Goals

Provide an understanding of the THC/CBD sublingual market, specifically:
  • The size of the market;
  • The growth and expansion trends in the market;
  • The challenges faced by the market;
  • A demographic profile of THC/CBD sublingual market customers/users.

Early Findings

Data Availability

Our initial round of research indicates that data on the THC/CBD sublingual market is relatively available.

U.S. Sublingual Cannabis Products Market Size and Projected Growth

  • According to BDSA, "the dispensary channel" is one of the "lead indicators of where the CBD market will go."
  • Sublinguals are "smaller overall contributors to dollar sales in dispensaries."
  • 84% of the sublinguals sold in dispensaries are CBD, while 16% of the sublingual sales are THC.
  • The sublingual segment made up 13% of the $4.1 billion U.S. CBD market in 2019. This is lower than the prediction made by BDSA that sublingual sales would make up 17% of the $1.9 billion U.S. CBD market in 2018.
  • The sublingual segment is expected to be one of the growth drivers in the U.S. CBD market growing by $1.6 billion between 2018 and 2024

Summary

  • During this first hour of research, we were able to find market analysis reports from BDSA that provided the requested information on the size and expected growth of the sublingual market. We used this information as BDSA data is used/quoted in analysis of the cannabis market by various other trusted sources. Other industry reports, such as this one, have not publicly provided a breakdown of the market segments.
  • From the available information, the CBD segment makes up a higher proportion of the sublingual market as compared to the THC category, and the sublingual segment is expected to be one of the main growth drivers of the U.S. CBD market in coming years.
  • Our scope in this research has been the U.S. market. If a different geographical scope is desired, for example, global, this would have to be communicated to us.
  • We suggest continuing with the research to provide the other requested information on the trends, challenges, and customer demographics as below: