Research Outline

Industry and Market Overviews


To get an overview of four interconnected industries including 1) Fintech — mircofinancing in developing countries, 2) Atmospheric water generation industry, 3) Bottled water market in developing economies, and 4) Smartphone adoption across developing economies.

Early Findings

Smartphone Adoption in Developing Economies

Summary of Initial Findings

  • The initial research focused on information surrounding smartphone adoption across developing economies.
  • Initial research indicates that most of the available information on the given industries has a global focus, and there are no resources that focus on developing economies as a whole. However, information specific to individual developing economies such as China, India, Indonesia, etc., is available.
  • If desired, a competitive landscape of the major players in the given industries can be compiled in the relevant tabs of this spreadsheet.