Hard Kombucha Market

• According to a report by Data Intello, the hard kombucha market generate over $55 million in revenue in 2019.
• The market is expected to grow significantly in the next 5-6 years, reaching over $1.2 billion in revenue by 2026 at a CAGR of 42.35%.
• The US accounted for over 60% of the total market.
• While analysts did not anticipate that kombucha seltzer drinks would make an impact in the alcohol beverage industry, the US' produced volume more than doubled in 2019.
• Experts have also predicted that the hard kombucha drinks will grow at a rate of 34% in the next 5 years.
• A big reason for the rise in popularity of the drink is the ever-increasing demand for healthier products. 
• Fermented probiotic drinks like, the hard kombucha seltzers, have become a cornerstone of the wellness drinks category.
• Many consumers consider hard kombucha drinks to be a more healthy alternative to other alcoholic beverages because they are gluten-free, have lower calories, lower carbs, and lower amounts of sugar than beer and cider.
• One of the most successful companies in the industry is Boochcraft, which launched their hard kombucha alcohol brand in 2016.
• Because of their USDA organic-certified hard kombucha brand, the company has been able to become one of the top 50 alcohol brands in the US by sales.