Hard Kombucha Market

Goals

To provide an overview of the hard kombucha market, including its market size as well as examples of successful kombucha seltzer launches

Early Findings

As a geographical region has not been specified, we focused our research on both the global and the US markets.

Hard Kombucha Market

  • According to a report by Data Intello, the hard kombucha market generate over $55 million in revenue in 2019.
  • The market is expected to grow significantly in the next 5-6 years, reaching over $1.2 billion in revenue by 2026 at a CAGR of 42.35%.
  • The US accounted for over 60% of the total market.
  • While analysts did not anticipate that kombucha seltzer drinks would make an impact in the alcohol beverage industry, the US' produced volume more than doubled in 2019.
  • Experts have also predicted that the hard kombucha drinks will grow at a rate of 34% in the next 5 years.
  • A big reason for the rise in popularity of the drink is the ever-increasing demand for healthier products.
  • Fermented probiotic drinks like, the hard kombucha seltzers, have become a cornerstone of the wellness drinks category.
  • Many consumers consider hard kombucha drinks to be a more healthy alternative to other alcoholic beverages because they are gluten-free, have lower calories, lower carbs, and lower amounts of sugar than beer and cider.
  • One of the most successful companies in the industry is Boochcraft, which launched their hard kombucha alcohol brand in 2016.
  • Because of their USDA organic-certified hard kombucha brand, the company has been able to become one of the top 50 alcohol brands in the US by sales.

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