Hard Kombucha Market
Delivered October 20, 2020. Contributor: Methody G.
Goals
To provide an overview of the hard kombucha market, including its market size as well as examples of successful kombucha seltzer launches
Early Findings
As a geographical region has not been specified, we focused our research on both the global and the US markets.
Hard Kombucha Market
- According to a report by Data Intello, the hard kombucha market generate over $55 million in revenue in 2019.
- The market is expected to grow significantly in the next 5-6 years, reaching over $1.2 billion in revenue by 2026 at a CAGR of 42.35%.
- The US accounted for over 60% of the total market.
- While analysts did not anticipate that kombucha seltzer drinks would make an impact in the alcohol beverage industry, the US' produced volume more than doubled in 2019.
- Experts have also predicted that the hard kombucha drinks will grow at a rate of 34% in the next 5 years.
- A big reason for the rise in popularity of the drink is the ever-increasing demand for healthier products.
- Fermented probiotic drinks like, the hard kombucha seltzers, have become a cornerstone of the wellness drinks category.
- Many consumers consider hard kombucha drinks to be a more healthy alternative to other alcoholic beverages because they are gluten-free, have lower calories, lower carbs, and lower amounts of sugar than beer and cider.
- One of the most successful companies in the industry is Boochcraft, which launched their hard kombucha alcohol brand in 2016.
- Because of their USDA organic-certified hard kombucha brand, the company has been able to become one of the top 50 alcohol brands in the US by sales.
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