Prepared for Nadia A. | Delivered March 9, 2020
Canadian Kitchen Renovation Trends
To understand kitchen renovation trends in Canada with a focus on what's available in home improvement retailers, this will be used for a business pitch.
In 2018, the top 4 home improvement retailers in Canada were Home Depot Canada, (
), Lowe's Canada (
), Home Hardware (
), and Canadian Tire Retail (
The trends that were influencing Canadian renovation spending in 2018 were increased investment in
and private labels. Additionally, home improvement retailers are also improving their
and offering customers an
Both Home Depot and Lowe’s have been putting more emphasis on
s. Lowe's has "been rolling out appliances in
stores across the country while Home Depot has also expanded its appliance department and increased its range of decorative building materials, including flooring and paint."
"Canadian Tire and Lowe’s have also been increasing their
private brand selections
In 2018, Renovation Projects And Home Construction (RONA) started offering "
, allowing customers to shop online and have their order delivered almost anywhere in the country in one to two days. This service complements the
and truck delivery services they introduced in 2017. " They are offering their customers more convenience, since "customers can shop
when they wan
t and how they want."
Canadian consumers are looking for "a sense of
control and peace
. Painting helps homeowners create their own
" at home. Calming colors or shades like
pink, yellow, and blu
e have become popular choices for homeowners renovating in Canada.
, turquoise, navy blues, deep reds, and rich greens are also emerging as popular painting trends in Canadian homes.
Renovations in Canada
"A majority of Canadians
before hiring a home service professional for both major renovations and repairs (
88% and 83%
A 2019 survey of over
Canadian homeowners found that
planned major kitchen renovations in the next 12 months.
In the same survey,
planned on upgrading their kitchens in the next 12 months, followed by
of the Atlantic provinces.
Millennial homeowners were the most inclined to undergo a kitchen renovation at
, followed by Generation X at
, Boomers at
, and the Silent Generation at
of Canadian homeowners researched home service professionals by reading reviews before making a purchasing decision, and
of consumers said they trusted online reviews as much as a personal recommendation from friends or family."
A 2018 Canada
& Home Renovation Trends study surveyed over
homeowners and found "
of homeowners reporting renovations to their kitchens. Kitchens were also listed as the most expensive room to renovate, with homeowners spending a median of
for a kitchen over
For the initial hour, we tried identifying as much of the requested information as possible. We were able to identify some insights on home improvement retailer trends, as well as Canadian preferences in home renovations.
Our research found that trends specific to kitchen renovations in Canada appeared limited, but there were more insights on home renovations in Canada as a whole.
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