Men's Watch Industry Competitive Landscape


Determine the trends and the competitive landscape of the men's mid-range watch industry in the United States that bridges the gap between fashion and luxury watches. The information will be used to formulate a go-to-market strategy for a watch brand.

Early Findings

Men's Watch Industry Competitive Landscape

  • Watches that are considered onservative classics are starting to take a strong hold in the market.
  • Watch makers are also starting to work with lesser-known tattoo and graffiti artists.
  • Hublot is one of the brands that is collaborating with a tattoo artist to craft its designs.
  • Hamilton promotes its brand by hihlighting its history and its part in the movies.

Proprietary Research Available

We found some proprietary research from one of our data partners which may be helpful:
Jewelry, Watches & Accessories in the United States(MarketLine, $350)
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Summary of Findings:

Our one hour of research provided some of the trends in the men's mid-range watch industry.
We also presented a competitive analysis of one of the top players in the men's mid-range watch industry.

Proposed next steps:

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