Trends in Skincare

•  Multifunction products including those that can be used as serums, moisturizers, sunblock and makeup foundation are now trending because of its convenience.
• Consumers are increasingly concerned about screening their skin from the UV rays which is said to cause premature aging or skin cancer. Therefore, this is driving up the demand for this skincare product.
• There is also a growing interest and preference for clean, organic and natural products as opposed to those that are chemical-based.
• Men are increasingly concerned about acne, aging, and pigmentation in their skin. This has caused manufacturers to be expanding their products to cater to these needs.
• There is a growing interest in at-home professional products.
• In terms of anti-aging, anti-wrinkle products dominate the market and have the largest share of the pie.
• More market players are partnering with spas and salons.
• The use of social media for marketing is also growing in popularity. It has opened up new avenues for discussing trends and purchasing skincare products.