To identify the customer perceptions of receiving an online order for each of these brands: Puma
Under Armour, Reebok, Adidas, Nike, and Fila. The areas of focus include: 1) how the box arrives /quality, condition, speed
, 2) does it match their expectation of the product and from the brand that they ordered (messaging, price quality)
, 3) from a sustainability point of view what is their reaction to the packaging itself.