To gain a better understanding of the immersive theater competitive landscape by obtaining an overview of Meow Wolf and 3-4 additional competitors, including revenue, number of daily visitors, expenses, and years in operation,
Meow Wolf is an art and entertainment company located in Sante Fe, New Mexico. The company creates immersive experiences using art, music, videos, and extended reality content.
The company began as an art collective in 2008. Its first permanent art installation was launched in 2016. The House of Eternal Return is located in Sante Fe and was created with the support of Game of Thrones Creator, George R.R. Martin. Future installations are expected to open in Las Vegas in 2020 and Denver in 2021. In addition, the company plans to launch installations in Washington D.C. and Phoenix.
Meow Wolf has raised over $185.2 million in funding over 6 rounds since 2014. The latest funding round was a grant from the New Mexico Economic Development Department for $528,300.
The company is legally registered as a public benefit corporation and certified as a Benefit Corporation, or B-Corp. As such, the company's mission is to make decisions that benefit society and employees, as well as stakeholders.
Full revenue data is not published for Meow Wolf, however, the company published a report in 2018 outlining projections for a potential location in Austin, Texas that revealed insights on the company's revenue.