To understand best practices of why, how, and what would engage customers to use loyalty programs in order to help a brand define and recommend the parameters for introducing 'added value services' including a loyalty program.
To understand best practices in the men's grooming industry with and what they do to attract users and then retain them over time through added value, loyalty, and additional services in order to help a brand define and recommend the parameters for introducing 'added value services' including a loyalty program. (specific focus on brands: Panasonic, Phillips, Remington, Phisco, Electric Shaver, Wahl, Gillette, King of Shaves, BIC, Dollar Shave Club, Harrys)