Overview: Best Loyalty Programs in 2019

•  Loyalty programs that offer free items, exclusive deals, and discounts on future purchases is a best practice and "the most effective for getting consumers to stick with a company."

• Other best practices for loyalty programs are programs that foster an emotional connection and offer effortless program participation. "Today's most successful customer-loyalty programs are engaging and retaining customers by building an emotional connection to the brand and making participation in the program effortless."
• Business Insider listed eighteen retailers as having the best loyalty programs in 2019: CVS, Target, Barnes & Noble, Nordstrom, Bed Bath & Beyond, Sears, Office Depot, Amazon, REI, Starbucks, Sephora, Bloomingdale's, Michael Kors, Tarte Cosmetics, Marriott, Lululemon, Kohl's, and Ulta.

Overview: Men's Grooming Industry

• "As assortments have changed, so too has the preferred destination for men to buy their grooming products." Business is now slowly gravitating toward online merchants.
• For example, Wahl Clippers has seen a greater increase in online sales purchases this year than in store.

• Based on sales revenue, Harry's is currently the number one leading razor brand in the U.S.
• However, a customer ranking site has currently ranked Schick as number one and Harry's as number two out of twenty-three brands. Other brands to specifically focus on that were also ranked include: Philips at number three, BIC at number five, and Remington at number nine.