Corporate Video Spending

Goals

To gain understanding of the amounts spent by corporations on video production, in order to inform ways other technology, such as AI, could be more cost-effective for corporations.

Early Findings

Business Video Costs

  • Length of the video and complexity of the project affect corporate video costs.
  • The average range of costs in creating corporate videos is $500-$10,000 per minute finished.
  • Using an external provider to create a marketing video will result in the business spending $1,200 to $50,000.
  • Creating a marketing video in-house costs approximately $5,000 for the business.

Cost Examples

  • Mark 7 Studios in New Jersey charges $9,000 for a 30-minute video, such as an infomercial.
  • Corporate video packages are offered by CCG Event Productions, costing anywhere from $15,000 to $100,000.

E-Learning Video

  • The costs of creating e-learning videos varies based on the types of content used and length of training.
  • It takes approximately 70 hours of production to create basic, low-interaction e-learning video. Costs for this type of video average $65/hour.
  • E-learning video creation costs are affected by several factors: resources and rates, source content state, content elements, instructional complexity and interactivity, and process discipline.
  • It is predicted the global e-learning market will be $325 billion by 2025.
  • As of 2017, online learning was used by 77% of United States companies.
  • Corporations using comprehensive training programs see 218% higher revenues per employee.
  • E-learning via mobile devices has grown, with 67% of organizations reporting using mobile learning for employees.

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