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Research Outline
Prepared for Aaron J. | Delivered May 9, 2020
Corporate Video Spending
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Goals
To gain understanding of the amounts spent by corporations on video production, in order to inform ways other technology, such as AI, could be more cost-effective for corporations.
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Early Findings
Business Video Costs
Length of the video and complexity of the project
affect
corporate video costs.
The average range of
costs
in creating corporate videos is $500-$10,000 per minute finished.
Using an
external provider
to create a marketing video will result in the business spending $1,200 to $50,000.
Creating a marketing video in-house costs
approximately
$5,000 for the business.
Cost Examples
D Video Productions
in New York charges $1,500-$3,000 per minute on training videos.
Mark 7 Studios in New Jersey charges
$9,000
for a 30-minute video, such as an infomercial.
Corporate video packages are offered by
CCG Event Productions
, costing anywhere from $15,000 to $100,000.
E-Learning Video
The costs of creating e-learning videos
varies
based on the types of content used and length of training.
It takes approximately
70 hours
of production to create basic, low-interaction e-learning video. Costs for this type of video average
$65/hour
.
E-learning video creation costs are affected by
several factors
: resources and rates, source content state, content elements, instructional complexity and interactivity, and process discipline.
It is predicted the global e-learning market will be
$325 billion
by 2025.
As of 2017, online learning was used by
77%
of United States companies.
Corporations using comprehensive training programs see
218%
higher revenues per employee.
E-learning via mobile devices has grown, with
67%
of organizations reporting using mobile learning for employees.
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