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Research Outline
Prepared for Nicole L. | Delivered December 19, 2019
Gaming Space
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Goals
To understand who plays traditional games versus mobile games, major news in the gaming industry -including recent changes, spend projections in the industry, and other relevant statistics on gamers.
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Early Findings
Mobile
G
a
m
e
r
s
Precisely 49% of mobile
g
a
m
e
r
s
worldwide are women. In the US alone,
62% of mobile
g
a
m
e
r
s
are women. Over 60% of women between ages 10 to 65 play mobile games.
The average age of a
mobile gamer is 33
. By age, 23% of mobile
g
a
m
e
r
s
in the US are 55 and older, while 21% are between 25 to 34 years old. Up to
19% of US
mobile
g
a
m
e
r
s
are
34 to 44
years old, with 15% being within the 45 to 54 age range, and 14% being between 18 to 24 years old. Only
8% of mobile
g
a
m
e
r
s
are aged 13 to 17.
Almost 60% of American mobile
g
a
m
e
r
s
play games on "their device
several times per day."
In the US, most people play mobile games between
8pm to 12am.
Among Americans who play mobile games,
88% would rather
watch video ads for extra lives.
After China, the US is the second "largest gaming market with
$25.426 billion in revenue."
Mobile games account for
51% of the global games
market.
In 2019, the most popular mobile games
-
in no particular order
-
are Fortnite Mobile, PUBG, Pokemon Go, Clash of Clans,
M
i
n
e
c
r
a
f
t
, and Clash
R
o
y
a
l
e
.
The mobile games industry was worth $
40.6 billion in 2017
. Smartphones make up 80% of this market, while 20% being tablets.
RESULTS OF INITIAL RESEARCH
The
i
n
i
t
a
l
research focused on mobile
g
a
m
e
r
s
in the US. Abundant data is available on these
g
a
m
e
r
s
.
Information available on video
g
a
m
e
r
s
is abundant as well. We did not have enough time to go into the data we found on video
g
a
m
e
r
s
. This will be covered in the subsequent research.
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