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Research Outline
Prepared for Shruti K. | Delivered September 30, 2019
Airbnb Safety Perceptions
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Goals
Gain an understanding of the global perception of safety on
A
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r
b
n
b
in 2019
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Early Findings
Neighbors tended to have
the most safety concerns
around short term rentals like AirBnb.
50%
of those surveyed said they would feel “less safe” given their next door neighbor hosted AirBnb renters.
Of those who hadn’t used short term rental services like AirBnb, only
22.4%
approved of having them in their neighborhood.
The most
commonly cited safety concerns
included noise issues, not knowing the guests, and fear of renters hosting parties.
Younger people tended to be more open to short-term rentals, with
64% of
m
i
l
l
e
n
n
i
a
l
s
saying they wouldn’t be comfortable opening their home to short-term renting, compared to
77.5% of baby boomers.
Additionally, those who
already knew their next door neighbors
would be more comfortable with those neighbors hosting short term lodgers via sites like AirBnb.
Another survey
said that common safety concerns of customers of AirBnb had concerns around surveillance and trustworthiness of hosts, with privacy being a growing barrier to adoption.
The number of people who were concerned about privacy and safety related to short term rentals increased
10% in the U.S
. and
25% in Europe
over the last year.
However, some of this growing concern
is attributed to lobbyists
and opponents of AirBnb in the hotel industry promoting fear to regain market traction.
13% of non
A
i
r
b
n
b
users listed safety as their primary reason for not using the platform.
One unexpected facet of
AirBnb consumer perspective
around safety was that it tended to have racial bias, with guests in black neighborhoods
more likely to review
the place they stayed as dangerous, shady or risky, and these perceptions rarely lined up with actual crime statistics in the areas where the AirBnb was located.
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