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Research Outline
Prepared for Steve B. | Delivered March 27, 2020
Market Research - Logo Design
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Goals
To understand the custom logo design market by identifying the prices charged by independent agencies, individual designers, and large agencies while excluding low-cost agencies.
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Early Findings
There is a wide number of creative
design agencies
that offer custom logo design as well as branding packages. Five independent agencies and five individual designers who offer pricing information have been identified on the attached
spreadsheet
.
An identified pricing trend is that a majority of agencies, independent of their
size
, focus on showcasing their work without providing pricing information.
A majority of agencies charge their
services
per hour. However, individual designers charge per
package
or per hour depending on their preference. An
average price
is more commonly found that a tier categorization.
Large agencies such as Pentagram, Sagmeister & Walsh, Chermayeff & Geismar & Haviv, Landor, and Meta Design are among the top creative design
agencies
.
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