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Research Outline

Prepared for Steve B. | Delivered March 27, 2020

Market Research - Logo Design

Goals

To understand the custom logo design market by identifying the prices charged by independent agencies, individual designers, and large agencies while excluding low-cost agencies.

Early Findings

  • There is a wide number of creative design agencies that offer custom logo design as well as branding packages. Five independent agencies and five individual designers who offer pricing information have been identified on the attached spreadsheet.
  • An identified pricing trend is that a majority of agencies, independent of their size, focus on showcasing their work without providing pricing information.
  • A majority of agencies charge their services per hour. However, individual designers charge per package or per hour depending on their preference. An average price is more commonly found that a tier categorization.
  • Large agencies such as Pentagram, Sagmeister & Walsh, Chermayeff & Geismar & Haviv, Landor, and Meta Design are among the top creative design agencies.