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Research Outline

Prepared for Atul G. | Delivered September 25, 2020

Popularity in Gaming

Goals

To explore the most popular games (and game genres) played online socially globally. Particular emphasis should be placed within the age group of 20-55 year olds and defining the online social games they play.

Early Findings

INSIGHTS FROM THE 2018 GAMER SEGMENTATION REPORT


According to a 2018 report from EEDAR, the following statistics apply to casual gamers in the United States (note the full version of this report is paywalled):
  •  67% of Americans play video games
  •  34% use mobile devices only to play video games, however 90% of gamers play on a smartphone or tablet at some point
  • An average of 12 hours a week is spent playing video games by most gamers
  •  26% of those who would be called "US Gamers " are classified as non-“gamers” who play mobile games because they are convenient and provide another way to use their device
  • There are 211.2 million Americans (over the age of 2) who play video games

GAMING GENRES

  • According to data from Straits Research, the ten post popular game genres are: Action, Sports, Adventure, Battle Royale, Role-Playing, Racing, Fighting, Real-Time Strategy, Simulation, and First Person Shooters. This is similar to the top 10 genres presented by Technavio in 2018.

POPULAR GAMES

Twinfinite ranked the "Most Played Games in 2020" based on the peak number of concurrent players. Those titles are:
  • Destiny 2
  • Grand Theft Auto V
  • Dota 2
  • PUBG
  • Counter-Strike: GO
  • Apex Legends
  • Minecraft
  • Crossfire
  • League of Legends
  • Fortnite

SUMMARY

Given that there are multiple gaming genres it is suggested that further research be segmented by each gaming genre to reach the ultimate goal of defining the requested segmentation in each. A sample spreadsheet for the project has been created and can be reviewed here.

The suggested full path of the research would be as follows:
1) Identify the top 10 games (globally) in each of the 10 genre categories (based on an equally applied metric like total players) and list these in COLUMNS A-E of the project spreadsheet
2) Once the top 10 are identified in each genre, then further research would commence to complete the additional analysis of each game to complete COLUMNS F-L of the project spreadsheet.