To understand the following:
1. How state and city governments are using their websites, 2. Which websites in the industry are winning awards and why, 3. How cities and states rely on their websites to reach their audiences, 4. The top features on those sites, 5. The latest information is on how digital interaction is being used with audiences of city and state websites, 6. What the trends are in the industry specifically around digital use, 7. Cities and state governments use of digital communication, 8. Type of use of their main websites, 9. Key interactions and conversions, and 10. Any trends on how content is organized digitally.
This will be used to inform a business pitch.