Research Outline

Tourism in Moab, Utah


To understand the history of tourism in Moab, Utah: how it began, when the number of travelers increased, and the reasons why people choose to go there. To determine how Moab as a brand has grown over time.

Early Findings

History of Moab, Utah

The Tourism Industry History

The Current State of the Tourism Industry

  • Since Moab was discovered, Grand County has been investing a lot in advertising. Tourists primarily go to Moab to "hike, camp, stargaze, four-wheel drive, climb, ride, jump, float, and slackline." The city constantly has cars lined up to get into various sites with parties popping up sporadically at campsites.
  • In the past 10 years, Moab has had approximately three million visitors every year. For every permanent resident in Grand County, there were 2.4 visitors.

Summary of our Early Findings

  • Our initial one-hour research was able to provide a brief history into Moab, Utah, and some information on the tourism industry. Following our findings, we believe that the research paths below will provide a more comprehensive report.