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Research Outline
Prepared for Alex S. | Delivered July 22, 2020
Tourism in Moab, Utah
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Goals
To understand the history of tourism in Moab, Utah: how it began, when the number of travelers increased, and the reasons why people choose to go there. To determine how Moab as a brand has grown over time.
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Early Findings
History of Moab, Utah
Moab, Utah is located to the
east
of the Colorado River. The name was adopted from the
Bible
as it was a
mail route
between Salina, Utah, and Ouray, Colorado. It was not until 1878 that the
first permanent settlers
began arriving to set up farms and ranches. Prior to this,
Native Americans
had occupied the valley.
In 1881, a
Mormon ward
and a community school were built. Additionally, the railroad constructed within 35 miles of Moab increased its accessibility: The
Denver and Rio Grande Western
railroad between Denver and Salt Lake City.
In 1885, a ferry across the Colorado River was in
operation
, and in 1912, a
three-span steel bridge
was completed. By this time, the agricultural industry was
booming
and Moab was known as the
finest fruit-growing
place in Utah. In January 1903, Moab became a town and in 1936, it was labeled a
third-class city.
In the 1950s, Moab's economy was bombarded by the
demand for uranium.
This uranium boom attracted
new motels
, stores, cafes, and
businesses
. The increase in
the number of jobs
at the mining sites increased the population of the city. More than
200 jobs
new jobs were created: prospectors, miners, workers, and
speculators
. As a result, the population increased from
1,275
in 1950 to
4,682
in 1960.
The Tourism Industry History
In the last quarter of the 20th century, Moab primarily benefited economically from the tourist industry.
The Grand Valley Times
promoted Moab as a possible tourist destination in an article published in 1906. In 1909, the
Moab Commercial Club
organized to advertise the Moab region's
scenic attractions.
This industry had a great boost when the
Arches National Monument
was designated to this city in 1929. This momentum was significantly slowed down by the
Great Depression and World War II
. Between 1950 and 1970, the industry
began rising again
. In 1964, the
Canyonlands National Park
was established with Moab as the northern gateway. This was a critical
milepost
to Moab's rise as a tourist destination. In the 1980s, the
Slickrock trails
became a global attraction for mountain biking.
The Current State of the Tourism Industry
Since Moab was
discovered
, Grand County has been investing a lot in
advertising
. Tourists primarily go to Moab to "hike, camp, stargaze, four-wheel drive, climb, ride, jump, float, and
slackline
." The city constantly has cars lined up to get into
various sites
with parties popping up sporadically at
campsites
.
In the past 10 years, Moab has had approximately
three million visitors
every year. For every permanent resident in Grand County, there were
2.4 visitors.
Summary of our Early Findings
Our initial one-hour research was able to provide a brief history into Moab, Utah, and some information on the tourism industry. Following our findings, we believe that the research paths below will provide a more comprehensive report.
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