To understand the history of tourism in Moab, Utah: how it began, when the number of travelers increased, and the reasons why people choose to go there. To determine how Moab as a brand has grown over time.
History of Moab, Utah
Moab, Utah is located to the east of the Colorado River. The name was adopted from the Bible as it was a mail route between Salina, Utah, and Ouray, Colorado. It was not until 1878 that the first permanent settlers began arriving to set up farms and ranches. Prior to this, Native Americans had occupied the valley.
In 1881, a Mormon ward and a community school were built. Additionally, the railroad constructed within 35 miles of Moab increased its accessibility: The Denver and Rio Grande Western railroad between Denver and Salt Lake City.
Since Moab was discovered, Grand County has been investing a lot in advertising. Tourists primarily go to Moab to "hike, camp, stargaze, four-wheel drive, climb, ride, jump, float, and slackline." The city constantly has cars lined up to get into various sites with parties popping up sporadically at campsites.
Our initial one-hour research was able to provide a brief history into Moab, Utah, and some information on the tourism industry. Following our findings, we believe that the research paths below will provide a more comprehensive report.
Only the project owner can select the next research path.