18 - 35 Year Old Men: Values


To understand men between 18 and 35 years old in terms of the causes that are important to them, any new/untapped trends (mental health/anxiety, shocking new facts related to guys, modern masculinity/new expectations), and any issues they face.

Early Findings

Overview of Millennial Values

Values of Millennial Men

Summary of our Findings

  • Our initial research in focusing in this age group was limiting. For this reason, we provided insights on millennials.
  • Millennials are defined as those who are between 22 and 37 years old. We propose focusing on this generation bracket and expanding to Generation Z if necessary.
  • Generation Z are aged between 4 and 24. This age bracket may not be necessary. We will provide it as an option in our proposed steps, which you will be at liberty to select.

Research proposal:

Only the project owner can select the next research path.
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