18 - 35 Year Old Men: Values


To understand men between 18 and 35 years old in terms of the causes that are important to them, any new/untapped trends (mental health/anxiety, shocking new facts related to guys, modern masculinity/new expectations), and any issues they face.

Early Findings

Overview of Millennial Values

Values of Millennial Men

Summary of our Findings

  • Our initial research in focusing in this age group was limiting. For this reason, we provided insights on millennials.
  • Millennials are defined as those who are between 22 and 37 years old. We propose focusing on this generation bracket and expanding to Generation Z if necessary.
  • Generation Z are aged between 4 and 24. This age bracket may not be necessary. We will provide it as an option in our proposed steps, which you will be at liberty to select.

Proposed next steps:

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