Research Proposal

Water/Wastewater/Water Recycling - Beverage Industry: US


To understand water, wastewater, and water recycling/reuse at companies and brands like PepsiCo and Coca-Cola. Specifically to understand the size of the water recycling market in the US for the beverage industry, the amount of money companies and brands like Pepsi are spending to ensure they have access to clean water, and what the growth rate is for that. Additionally, to know, on average, how much water beverage companies recycle, and the recycling methodologies/technologies they use, if any.

Early Findings


  • Coca-Cola has pledged to improve water efficiency in manufacturing operations by 25 percent compared with a 2010 baseline.
  • Coca-Cola states that they have a responsibility to respect and protect water resources.
  • In 2017, the company's water efficiency improved for the 15th consecutive year, with a 2.55% improvement over 2016, a 15% improvement over 2010. This also amounts to a 29.3% improvement since 2004 when they first started reporting efficiency progress as a global system.
  • In 2004, they were using 2.7 liters of water to make 1 liter of product. Today, they are using 1.92 liters of water to make 1 liter of product and they are working to reduce it to 1.7 liters of water per liter of product which would be a 25 percent improvement, by 2020.
  • In 2017, the company used about 289 billion liters of water to produce approximately 151 billion liters of product.
  • For Coca-Cola, the key driver in improving their water efficiency is reducing or removing water use in their manufacturing processes.
  • Water footprinting is an approach to assess the total volume of water used to produce a product, and it is helping Coca-Cola extend their view of how we use water across their manufacturing processes and supply chain. More about "Water Footprinting" can be viewed here.
  • Coca- Cola is part of an innovative ecological intervention in South Africa to improve how fast and fully the upstream Atlantis aquifer could replenish itself. Beginning in 2018, and funded by the Greater Cape Town Water Fund, and implemented by The Nature Conservancy with support from RAIN, (the Replenish Africa Initiative of The Coca-Cola Foundation), the program is improving the lives of local residents while increasing water security across Cape Town’s water supply system. The program is also creating economic opportunities for women on the front lines of the restoration effort.
  • Out of 804 Coca-Cola system facilities, there are four facilities in areas of civil strife where the company is currently unable to construct a wastewater treatment plant, three wastewater treatment plants are under design and construction, and two that are in the planning phase. They are working with non compliant plants to ensure they are able to align as local conditions allow and supporting their adoption of standards and upgrades their systems require.

Market Size/Growth

  • The global Water and Wastewater Treatment market was valued at 4950 Million US$ in 2018 and is projected to reach 6520 Million US$ by 2025, at a CAGR of 3.5% during the forecast period. In this study, 2018 has been considered as the base year and 2019 to 2025 as the forecast period to estimate the market size for Water and Wastewater Treatment.
  • The North America water & wastewater treatment market size was valued at USD 103.59 billion in 2017 and is expected to be valued at 119.56 billion by the end of 2025. It is projected to expand at a CAGR of 1.8% during the forecast period.
  • Demand for water treatment equipment in the US is expected to rise 5.2 percent annually to $15.0 billion in 2019. Gains will be supported by sustained efforts to decrease water consumption through the treatment and reuse of wastewater and by rising water treatment standards in industrial markets such as manufacturing, resource extraction, and power generation.

Summary Of Our Early Findings Relevant To The Goals

  • Our first hour of research was spent providing some data specific to Coca-Cola, as well as providing some semi-paywalled market reports on the water recycling market globally, North America, and the United States.
  • We also scanned to ensure the data for the remaining questions is publicly available and it appears that the bulk of it is.
  • Please select one or more of the options provided in the proposed scoping section below.
Prepared By
Gail P.
1236 assignments | 5.0