• According to IBISWorld, automobile manufacturing in the U.S. has a market size of $111.9 billion as of 2020.

• The market size of automobile manufacturing in the U.S. has witnessed a decline of -3.6% CAGR between 2015 and 2020.
• In the U.S., the automobile wholesaling industry has a market size of $660 billion as of 2019. The market size has been declining at a rate of -0.4% between 2015 and 2020.

• Over a third of automotive consumers only visit one dealership before making a purchase.
• 50% of consumers shop for and buy a car in less than 30 days.
• Today, an increasing number of consumers are shopping for autos online.

• COVID-19 has caused "disruption in Chinese parts exports, large scale manufacturing interruptions across Europe, and the closure of assembly plants in the U.S., according to Deloitte.
• Consumers between the ages of 25 and 54 make up 43% of all consumers who purchased a new SUV in 2019. Consumers over the age of 65 made up 31%.

Results of the Early Findings

• Initial research into these topics have revealed that there is abundant information which speaks to the market size, buyers journey, consumer demographics and COVID-19 impacts of the U.S. automobile industry.
• Further research can continue collecting insights and digging deeper into each of these areas.