Research Outline

Global Confectionery Market: Chocolate Brands

Goals

To have an industry analysis of the global confectionery market, focused to chocolate brands. Specifically, to have an understanding of the influence of wellness and eco-consciousness, any important acquisitions, product development, consumer habits, and the economic outlook/sales.

Early Findings

Summary Of Our Early Findings Relevant To The Goals

  • Our first hour of research was spent not only looking to ensure that the information requested was publicly available, but also provided several insights into the influence of wellness and eco-consciousness in the chocolate market. We were also able to provide two acquisitions, and one innovative chocolate product that has been developed.
  • We did not have time to fully flesh out all the different subjects provided to us in the initial hour of research. Specifically, we did not have time to provide any information on consumer habits and any economic outlook/sales information.
  • Please select one or more of the options provided in the proposed scoping section below.