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Research Outline
Prepared for BreAnn K. | Delivered April 13, 2020
The Top 25 Largest Foundations
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Goals
To identify a list of the top 25 largest foundations with their yearly marketing spend.
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Early Findings
"There are more than
750 community foundations
in the United States, with at least one in every state."
According to the Foundation Center, "in 2012 community foundations received an estimated
$7.5 billion
in gifts, gave
$5 billion
in grants, and held total assets of
$65 billion
."
The Top 15 Foundations (by Total Assets)
Bill & Melinda Gates
Foundation
Ford Foundation
J. Paul Getty Trust
Lilly Endowment Inc.
The
Robert Wood Johnson
Foundation
The
William and Flora Hewlett
Foundation
W. K. Kellogg Foundation
Foundation to
Promote Open Society
Bloomberg Philanthropies
The
David and Lucile Packard
Foundation
Gordon and Betty Moore
Foundation
The
John D. and Catherine T. MacArthur
Foundation
The
Andrew W. Mellon Foundation
The
Leona M. and Harry B. Helmsley
Charitable Trust
The Rockefeller Foundation
The Top 10 Largest Community Foundations (by Total Assets)
Silicon Valley Community
Foundation
Tulsa Community
Foundation
The New York Community
Trust
Greater Kansas City Community
Foundation
The
Chicago Community Trust
The Cleveland Foundation
Foundation For The Carolinas
The
Columbus Foundation
and Affiliated Organizations
The
Oregon Community Foundation
Marin Community Foundation
Summary
For the initial hour, we tried identifying as much of the requested information as possible. We were mainly able to identify the top 15 largest foundations, as well as the top 10 largest community foundations in the US by total assets in order to provide a total of 25 foundations.
The information is based on 2015 data, which was the latest available information from the Foundation Center (now
Candid
), which has the most
comprehensive
data available on grantmakers.
The initial research also suggests that insights on the yearly marketing spend or their spend on digital marketing/channels for each foundation does not appear to be immediately available. However, we can continue to research this further if this is of interest.
In the course of our research, we also came across more general statistics on nonprofit marketing, which might also be of interest as an alternate research path.
Feel free to add or select a proposal below.
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