Research Outline

Naming Conventions Benchmark

Goals

Provide information surrounding the naming conventions used by Webhelp's competitors for their offerings compared to those used by the company based on the full list of services provided/attached.
  • Specifically, to analyze how Webhelp's competitors name the same services offered by the company.
  • To create a table and populate it with a side by side comparison of the findings regarding how Webhelp names their services vs their competitors in the market.
  • To include both the levels and sub-levels/numbers when benchmarking.
The competitors to be analyzed are Teleperformance, Concentrix, Alorica, Sitel, Sykes, and Telus International.