- Specifically, to analyze how Webhelp's competitors name the same services offered by the company.
- To create a table and populate it with a side by side comparison of the findings regarding how Webhelp names their services vs their competitors in the market.
- To include both the levels and sub-levels/numbers when benchmarking.
The competitors to be analyzed are Teleperformance, Concentrix, Alorica, Sitel, Sykes, and Telus International.