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Research Outline
Prepared for Christopher R. | Delivered October 7, 2019
NBA Top Corporate Packages
Review your project details
Goals
To find examples of the best VIP and corporate experiences offered in the NBA, and how they are presented and sold to corporate clients.
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Early Findings
B
e
s
t
VIP and Corporate Experiences
The Amway Center, home of the Orlando Magics, offers a variety of premium packages, ranging from
c
o
u
r
t
s
i
d
e
seats to
MVP tables
, which include free food and drink with waiters, free dinner at Jerrigan's restaurant before each game, and touchscreen
H
D
T
V
s
.
Packages also include
private parking, private lifts
to reach the VIP boxes, as well as door plaque branding.
Some Los Angeles
L
a
k
e
r
s
VIP packages include a licensed team
framed plaque
featuring a team-used basketball and a gift bundle.
The Washington Wizards are building a 1,000 square foot
c
o
u
r
t
s
i
d
e
patio
for their VIP ticket holders, including a bar and a place to experience great food. Their VIP tickets are offered at a minimum of $230 for a game.
Previously, the Atlanta Hawks had also introduced
a
c
o
u
r
t
s
i
d
e
bar
to their stadium in 2017 but it was smaller than the Wizards' patio.
The Chicago Bulls give the opportunity to take a
p
r
e
-
g
a
m
e
photo
with the mascot on the court, as well as receive a mascot visit during the game.
The
New York Knicks
offer the opportunity, in exchange of a $500 donation, to attend the pre-game shout around, take a photo on the court after the game, have an autograph from a Knicks player, as well as a Dream Note message that will be broadcast in the Madison Square Garden at half-time.
When concerts are held at the Madison Square Garden, it is possible to entertain clients in the
Knicks locker room
.
Communication and Sales
Los Angeles
L
a
k
e
r
s
corporate packages are not promoted on their website but appear in third party websites such as
p
r
e
m
i
u
m
e
x
p
e
r
i
e
n
c
e
u
s
a
.com.
Orlando Magic promote their premium packages on their
website.
Chicago Bulls have
a brochure
including their corporate packages.
The New York Knicks have a large section of their
website
dedicated to corporate, VIP and premium packages and experiences.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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