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Competitive Landscape: TopicPulse

Delivered December 19, 2019. Contributor: MJ K.

Goals

To identify all capabilities and features on TopicPulse, then perform a competitive analysis of those (and other features) offered by TopicPulse and its competitors (such as, Chartbeat, Share Rocket, Social News Desk, CrowdTangle) to inform their marketing and sales materials.

Early Findings

An analysis of Futuri's website was perfomed to identify all capabilities and features included in TopicPulse. Those identified in this search are listed below:
  • Tracks and ranks news sources (global, country-level)
  • Tracks and ranks news sources (local news)
  • Tracks live social media postings
  • Tracks top trending hashtags / keywords by topic
  • Identifies top stories "about to go viral" (before they do)
  • Offers "Idea Starters" (live / immediate story ideas)
  • Stories: Offers library of licensed content for immediate distribution (on any device / channel)
  • Videos: Offers library of licensed content for immediate distribution (on any device / channel)
  • Videos: Optimized for viewing on multiple/variable platforms (landscape, square, vertical)
  • Offers instant video recording / editing capabilities
  • Offers instant video publishing capabilities
  • Platform is available 24/7
  • Offers a companion mobile app
  • App offers push notifications
  • Customizable interface
  • Offers multiple dashboards (NOTE: This does not seem to be a “Yes” for TopicPulse. Needs verification.)
  • Offers 24/7 tech support (free)
  • Offers 24/7 tech support (paid)
  • Offers training (free)
  • Offers additional (paid) training
  • Offers additional (paid) consulting services
  • Offers sort of return-results
  • Offers sort of return-results by demographics
  • Offers sort of return-results by market or industry
  • Offers sort of return-results by region
  • Offers email return-results
  • Metrics: Audience Insights
  • Metrics: Growth Trajectory of Stories
  • Metrics: Engagement
A spreadsheet was created that outlines these capabilities and features. The direct competitors (Chartbeat, Share Rocket, Social News Desk, CrowdTangle) were entered into the spreadsheet, along with their website URLs and a description of their tools. "Yes, No, Unknown" options were applied to each capability/feature for the comparison, and additional blank lines were left in the features sections in case continued research identifies additional features offered by competitors (not offered by TopicPulse).

Proposed next steps:

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