Research Outline

Teledentistry in North America

Goals

To bolster a client proposal about teledentistry in North America by reviewing major players and market size opportunities in the industry over the next 3-5 years (2023-2025).

Early Findings

Landscape

  • The teledentistry landscape in the United States makes up 9.2% of the telehealth services industry ($2.6 billion), 0.6% of the orthodontist landscape, 2.3% of the medical device manufacturing industry, and 1.5% of dentists.
  • By these figures, a rough triangulation of the teledentistry market size in the United States is $239.2 million (9.2% of $2.6 billion).
  • Prior to the coronavirus outbreak, much of the talk regarding teledentistry related to people in rural or otherwise compromised communities. However, the teledentistry industry is actively expanding due to COVID-19.

Players

  • One of the industry players in teledentistry is SmileDirectClub, which is a company that provides services through a teledentistry at-home starter kit. The company also has an integrated supply chain.
  • The TeleDentists is another player in the teledentistry market.
  • DentaQuest is actively advertising its white paper on teledentistry and also advertises its use of the service during the COVID-19 response.
  • While a small player, Carolina Dentistry received approval to offer teledentistry services in North Carolina during the COVID-19 outbreak.

Opportunities

  • In 2018, 39% of the US population did not see a dentist. "For most people, it takes an average of 3 years for them to go into a dental appointment. That’s about 125 million people today who need dental help."
  • 320.8 million work and school hours were lost due to a need for dental care in the US.

Reimbursement

  • Currently, US teledentistry billing codes are listed within this resource.

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