Pinterest Statistics

Goals

The goal is to find out statistics regarding Pinterest including innovation, user demographics, purchasing, messaging, and Country music stations.

Early Findings

Innovation

  • Pinterest teamed up with Stanford Lab for Mental Health Innovation to design a series of scientifically backed mental health exercises that pop up when a pinterest user searches for certain trigger words such as stress or anxiety.
  • Pinterest is expanding its "Shop the Look" feature to work with other brands besides partners. Their upgraded image recognition software will work more often without human intervention from business owners.

Demographics

  • There are 300 million Pinterest users worldwide. 85 million of those are from the United States.
  • 70% of Pinterest users are female.
  • Only 7% of pins created on Pinterest come from men.
  • 80% of mothers in the US who use the internet also have Pinterest accounts.
  • The median age of users with a Pinterest account is 40.
  • 50% of Pinterest users make over $50,000 per year and 10% make over $125,000 per year.

Messaging

  • Only 24% of Pinterest users use the messaging feature to send messages and photos.

Purchases

  • 61% of users have purchased something after seeing a pin about it.
  • 48% of US Pinterest users specifically use the site to shop.
  • Brands that market on Pinterest can expect to make $2.00 for every $1.00 they spend on marketing.
  • 31.9% of US marketers use Pinterest to market products.

Proposed next steps:

You need to be the project owner to select a next step.