Pinterest Statistics


The goal is to find out statistics regarding Pinterest including innovation, user demographics, purchasing, messaging, and Country music stations.

Early Findings


  • Pinterest teamed up with Stanford Lab for Mental Health Innovation to design a series of scientifically backed mental health exercises that pop up when a pinterest user searches for certain trigger words such as stress or anxiety.
  • Pinterest is expanding its "Shop the Look" feature to work with other brands besides partners. Their upgraded image recognition software will work more often without human intervention from business owners.


  • There are 300 million Pinterest users worldwide. 85 million of those are from the United States.
  • 70% of Pinterest users are female.
  • Only 7% of pins created on Pinterest come from men.
  • 80% of mothers in the US who use the internet also have Pinterest accounts.
  • The median age of users with a Pinterest account is 40.
  • 50% of Pinterest users make over $50,000 per year and 10% make over $125,000 per year.


  • Only 24% of Pinterest users use the messaging feature to send messages and photos.


  • 61% of users have purchased something after seeing a pin about it.
  • 48% of US Pinterest users specifically use the site to shop.
  • Brands that market on Pinterest can expect to make $2.00 for every $1.00 they spend on marketing.
  • 31.9% of US marketers use Pinterest to market products.

Proposed next steps:

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