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Research Outline

Prepared for Alvaro R. | Delivered February 24, 2020

State of Sleep in America

Goals

To provide an overview of the state of sleep for Americans including quality of sleep, hurdles to getting good sleep, and how this has changed over time;
To provide an overview of Americans' perception of IoT devices/innovations and impediments to their acceptance of such devices and innovations;
To provide key elements that Americans consider in acquiring new mattresses.

Early Findings

The State of Sleep in the U.S.

  • According to a study by the Centers for Disease Control and Prevention’s (CDC) in 2016, “more than a third of American adults are not getting enough sleep on a regular basis,” based on “estimates of self-reported healthy sleep duration (7 or more hours per day) for all 50 states and the District of Columbia.”
  • The CDC provides a geographical breakdown of the prevalence of short sleep duration for adults in the U.S., by state. " The percentage varies considerably by state, from <30% in Colorado, South Dakota, and Minnesota to ≥40% in Kentucky and Hawaii."
  • In a poll of 400,000 respondents: 32.9% of them self-reported lack of enough sleep. Specifically, “40.9% of African-Americans, 32.9 % of Hispanics and 30.9% of Caucasians said they typically slept fewer than six hours per night."
  •  58% of Americans are estimated to experience insomnia symptoms or sleep disorders.
  • “Nearly 6 in 10 women are poor sleepers, compared to 4 in 10 men.”

Obstacles to Good Sleep

The main obstacle to good sleep in the U.S. is stress. A study conducted by The Better Sleep Council (BSC) found that the worst sleepers tend to be under stress from:
  • Work pressure: making up 44% of poor sleepers in the country.
  • Financial woes: "adults who are concerned about their financial future comprise 72% of poor sleepers, and those who live paycheck to paycheck represent 56% of poor sleepers."
  • Interpersonal relationships: "adults who agree that they have a great relationship with their spouse/partner represent 88% of excellent sleepers."

Uptake of IoT Innovations/Devices in the U.S.

  • 90% of U.S. customers currently claim some type of smart home gadget.
  • Consumers may sometimes be unwilling to make use of IoT devices and innovations due to the risk to their privacy from data collected, security concerns due to hacks and disruptions, and the high cost of acquisition of the devices/innovations.

PROPRIETARY RESEARCH AVAILABLE
We found some proprietary research from one of our data partners which may be helpful:

 The U.S. Sleep Market, Marketdata LLC., $1,495)

If you'd like us to purchase any of these reports on your behalf, just let us know!

Summary of Findings

  • In our first hour of research, we were able to determine that information on the state of sleep, including the quality and obstacles to good sleep, as well as data that shows the changes in sleep patterns in the U.S. is available. We also determined that information on the uptake of IoT devices/innovations and obstacles facing this uptake among Americans is readily available.
  • We also found a report on the Sleep Market that would provide a good overview of the sleep industry in the U.S.