To gain understanding of affordable luxury in Bangalore to better inform future campaigns for upcoming luxury residences.
The majority of India's luxury market is centered in three cities: Mumbai, Delhi, and Bangalore. This is partially due to heavy regulations of the real estate market in India. The luxury market specific to Bangalore is shaped by multiple factors.
Stores offering lifestyle luxuries, to include clothing, decor, and more, are popular in Bangalore. The store Cinnamon is one of the oldest lifestyle retailers in Bangalore, and it remains popular today by catering to these versatile luxury desires.
Citizens of Bangalore view quality environments as a luxury, such as clean air with minimal pollution exposure and safety to allow children to play without worry.
Security is a highly-sought luxury as well, which is why many luxury apartments offer guarded entrances, surveillance, and gated communities.