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India Real Estate Marketing Strategies

Goals

To gather insights into top real estate companies marketing strategies in India. The information will be used for marketing purposes.




Early Findings

Top real estate companies in India

Real estate marketing strategies

1) Godrej Properties

  • Godrej Properties launched a marketing campaign in 2018 entitled "Easy Beginnings".
  • Its aim was to portray the company as a "friend" who can help their clients buy a house without the deterrent of a large down payment, given that this is the largest obstacle to overcome for home buyers.
  • The slogan used for that campaign in their ads was "Think of us as the friend who gets you started".
  • The company decided to run a 360 degree-integrated marketing campaign which was extended to a multitude of channels such as print, outdoor, digital, radio and BTL activities.
  • Its offering consists in a down payment as low as Rs 5 lakhs ($6,627), with the rest being financed by Axis Bank and Home Capital.

2) Prestige Group

  • Prestige Group's marketing strategy is based on the principle that potential clients have to create a feel for the property that is being launched.
  • Prestige works to create that feeling by putting a lot of thought, creativity, innovation and planning into its housing projects.
  • The company considers their adverts as a work of art and wants to avoid the usual plain vanilla marketing pitch.
  • It has received many awards for its innovative approach.
  • As part of their campaigns, Prestige group use billboard to advertise its latest offerings to stay on the mind of their clients, and has a strong online presence essentially through their website.

Real estate marketing budgets



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