Top real estate companies in India

• The top 10 real estate companies in India include Godrej Properties, DLF, Brigade, Omaxe, Prestige, and Sobha. 

Real estate marketing strategies

1) Godrej Properties

• Godrej Properties launched a marketing campaign in 2018 entitled "Easy Beginnings". 
• Its aim was to portray the company as a "friend" who can help their clients buy a house without the deterrent of a large down payment, given that this is the largest obstacle to overcome for home buyers.
• The slogan used for that campaign in their ads was "Think of us as the friend who gets you started".
• The company decided to run a 360 degree-integrated marketing campaign which was extended to a multitude of channels such as print, outdoor, digital, radio and BTL activities.
• Its offering consists in a down payment as low as Rs 5 lakhs ($6,627), with the rest being financed by Axis Bank and Home Capital.

2) Prestige Group

• Prestige Group's marketing strategy is based on the principle that potential clients have to create a feel for the property that is being launched.
• Prestige works to create that feeling by putting a lot of thought, creativity, innovation and planning into its housing projects. 
• The company considers their adverts as a work of art and wants to avoid the usual plain vanilla marketing pitch.
• It has received many awards for its innovative approach. 
• As part of their campaigns, Prestige group use billboard to advertise its latest offerings to stay on the mind of their clients, and has a strong online presence essentially through their website. 

Real estate marketing budgets

• Advertisement and sponsorship fees represented 282 million Rupees ($3,738,709) in 2019 and Business Promotion 187 million Rupees ($2,479,214.92) for Prestige Group.