Weather Personalities on Social Media

Goals

To determine the top weather personalities on social media in the major US media markets.

Early Findings

Currently, the top five media markets, according to Neilsen, are:
  • New York with 7,100,300 TV homes representing 6.441% of the US
  • Los Angeles with 5,276,600 TV homes representing 4.786% of the US
  • Chicago with 3,251,370 TV homes representing 2.949% of the US
  • Philadelphia with 2,816,850 TV homes representing 2.555% of the US
  • Dallas-Ft. Worth with 2,622,070 TV homes representing 2.378% of the US

Weather Personalities on Social Media

The most recent, and first-ever, list of the best meteorologists in social media was compiled by TheSocReports (reported on my Klobo Media) and named the following weather personalities in the five major markets:

New York

  • Ginger Zee, Chief Meteorologist at ABC News, New York (ranked #1 on the Top 100 list) Ginger Zee is best known for her work on ABC’s Good Morning America — and is the only meteorologist on our list earn a ’10’ on Dancing with the Stars. She’s a bona fide household name in the U.S., so it’s no shock that her social media following is in the stratosphere. Ginger has the highest number of followers among all meteorologists on Twitter and Instagram, and comes in at #3 on Facebook. But it’s not just Ginger’s celebrity that earned her the #1 spot on our list. Ginger generates a tremendous amount of original content (less than 3% retweets) — and clearly enjoys the social conversation (66% of her content is interaction). She’s very active (80K+ lifetime tweets) and also a new mom, so our only question is, “When does Ginger sleep?”
  • Lee Goldberg, Chief Meteorologist at WABC, New York (ranked #6 on the Top 100 list) 93% of Lee’s tweets contain URLs — meaning he is linking like crazy to source content. That’s one of the strongest signs that he is devoting most of his time to educating his audience. He also uses Instagram more than average.
  • Amy Freeze, Meteorologist at WABC, New York (ranked #13 on the Top 100 list)
  • Rob Marciano, Meteorologist at ABC News, New York (ranked #14 on the Top 100 list)
  • Dylan Dreyer, Meteorologist at NBC News, New York (ranked #38 on the Top 100 list)
  • Janice Dean, Senior Meteorologist at Fox News Channel, New York (ranked #50 on the Top 100 list)
  • Raphael Miranda, Meteorologist at WNBC, New York (ranked #51 on the Top 100 list)
  • Mike Woods, Meteorologist at WNYW, New York (ranked #66 on the Top 100 list)
  • Maria Molina Timmer, Meteorologist at Fox News Channel, New York (ranked #80 on the Top 100 list)
  • Bill Evans, Senior Meteorologist at WABC, New York (ranked #97 on the Top 100 list)

Los Angeles

  • Maria Quiban, Meteorologist at KTTV, Los Angeles (ranked #7 on the Top 100 list) Severe weather isn’t a big concern in LA, so what’s a meteorologist to talk about? Maria’s feeds are a mix of weather, news, fashion and entertainment. More than half of her posts involve conversation.
  • Crystal Egger, Meteorologist at KNBC, Los Angeles (ranked #33 on the Top 100 list)
  • Jackie Johnson, Meteorologist at KCBS, Los Angeles (ranked #53 on the Top 100 list)
  • Pablo Pereira, Meteorologist at KTTV, Los Angeles (ranked #84 on the Top 100 list)

Chicago

  • Kalee Dionne, Meteorologist at WMAQ, Chicago (ranked #91 on the Top 100 list)
  • Tammie Souza, Meteorologist at WFLD, Chicago (ranked #92 on the Top 100 list)
  • Tom Skilling, Chief Meteorologist at WGN, Chicago (ranked #94 on the Top 100 list)

Philadelphia

  • Adam Joseph, Meteorologist at WPVI, Philadelphia (ranked #37 on the Top 100 list)
  • Cecily Tynan, Meteorologist at WPVI, Philadelphia (ranked #41 on the Top 100 list)

Dallas

  • Lisa Villegas, Meteorologist at KDFW, Dallas (ranked #39 on the Top 100 list)
  • Colleen Coyle, Meteorologist at WFAA, Dallas (ranked #40 on the Top 100 list)
  • Kevin Roth, Meteorologist at KDAF, Dallas (ranked #67 on the Top 100 list)
  • Samantha Davies, Meteorologist at KDFW, Dallas (ranked #95 on the Top 100 list)

Remaining Top Ten Weather Personalities on Social Media

  • Jennifer Broome, Meteorologist/Program Host, KPRC, Houston (ranked #2 on the Top 100 list) Jennifer made her name as the ‘traveling weather chick’ at KDVR/KWGN in Denver, but she recently shifted gears, moving to Houston to front a new lifestyle show. Her energy is admirable. It’s a feat to leverage Twitter, Facebook and Instagram, but Jennifer manages to do that and how. Plus, Jennifer does a great job sharing other content (links included in 40%+ of her posts).
  • Brad Panovich, Chief Meteorologist at WCNC, Charlotte, NC (ranked #3 on the Top 100 list and 2017 recipient of the AMS Award for Broadcast Meteorology) Brad Panovich is a social media machine. Brad joined Twitter around the same time everyone else on this list did (2009) but has racked up 180K+ lifetime tweets — topping all other TV mets on activity. As the chief meteorologist at the NBC affiliate in Charlotte, Brad churns out an amazing amount of science, combined with a knack for punctuating his feeds with humor and human interest stories. So even if you aren’t completely into the weather, you’ll find Brad’s content entertaining.
  • Stephanie Abrams, Meteorologist at The Weather Channel, Atlanta (ranked #4 on the Top 100 list) Morning show meteorologists like Stephanie are burning up social media. We admire the way she switches up her storytelling — using images, videos, GIFs, livestreaming, you name it.
  • Greg Dee, Meteorologist at WKYC, Cleveland, OH (ranked #5 on the Top 100 list) Of course, Greg posts about the weather — but you are also just as likely to see traffic, sports and tech advice. He’s also a very active YouTuber. And comes in at #1 in lifetime Instagram posts.
  • Hollie Giangreco, Meteorologist at WKYC, Cleveland, OH (ranked #8 on the Top 100 list) Hollie is the second meteorologist from WKYC in our top 10, quite an achievement for this station considering the level competition (7000+ mets). She punctuates her weather feeds with inspirational quotes.
  • Eric Fisher, Meteorologist at WBZ, Boston (ranked #9 on the Top 100 list) A cross between nerdy meteorology and irreverent opinion, Eric’s social channels get tremendous engagement. You get to know Eric’s life on and off camera.
  • Scott Fisher, Chief Meteorologist at KTBC, Austin, TX (ranked #10 on the Top 100 list) Scott celebrates Texas and uses social media to bond with his community. You’re just as likely to see pictures of him tailgating with viewers as a weather map.
The remainder of the Top 100 can be viewed here.

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