Prepared for Ryan G. | Delivered January 17, 2020
SquareSpace Advertising Analysis
To determine advertising spend and provide creative examples for SquareSpace.
General details on
have been updated in the previously created and
. Further examination of their advertising spend and examples of creative follow.
SquareSpace is a SaaS-based
content management system
offering a website builder, blogging platform, and hosting service.
Empowers millions of people — from i
ndividuals and local artists to entrepreneurs
shaping the world’s most iconic businesses — to share their stories and create an impactful, stylish, and easy-to-manage online presence.
According to information from Media Radar, SquareSpace
spent over $100 million on advertising in digital and national TV
in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats.
Currently, SquareSpace is running
on the ViceLand network.
recent digital display ad
ran on TheFader.com on 1/10/2020.
Print advertising appears to be less a focus, as the last known ad run in print was in The Commercial Observer in the
SquareSpace recently bought a
Page Takeover digital ad
SquareSpace recently placed
a direct ad
SquareSpace recently placed a
on www.prosoundnetwork.com/. In the last 12 months, they have partnered with DoubleClick and 28 other providers.
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