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Research Outline

Prepared for Ryan G. | Delivered January 17, 2020

GoDaddy Advertising Analysis

Goals

To determine advertising spend and provide creative examples for GoDaddy.

Early Findings

GoDaddy

General details on GoDaddy have been updated in the previously created and attached spreadsheet. Further examination of their advertising spend and examples of creative follow.
  • GoDaddy is an internet domain registrar and web hosting company facilitating online businesses.
  • They empower entrepreneurs to change the world if it doesn't quite fit them. To make their idea real. To grow it online. We help them do what they've been dreaming of and make the world they want.
  • GoDaddy Operating spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. GoDaddy Operating launched and advertised 1 new product in the past twelve months.
  • The company ran a video spot on Yahoo! Sports on 12/27/2019.
  • A television ad ran on the RFD network on 1/10/2020.
  • GoDaddy ran a print ad in Science News for the 05/2019 issue.
  • GoDaddy Operating recently placed a direct ad on www.yahoo.com/
  • GoDaddy Operating recently placed a programmatic ad on www.yahoo.com/. In the last 12 months, they have partnered with Google and 18 other providers.