Wonder

Research Outline

Prepared for Zach L. | Delivered July 18, 2019

Website Redesign Considerations

Goals

To understand the key considerations for small and mid-size businesses looking to design or redesign their website in order to effectively position a website design service that will appeal to small and mid-size businesses.

Early Findings

According to a survey of small business owners, the most important needs for small businesses when it comes to their website are high-quality web content and increased mobility.
Small businesses are increasingly relying on data to make website design changes. The data they rely on may be internal data on customer habits or external data or studies/case studies showing a particular design change would increase engagement or conversion. 
Small business owners are more interested in result-oriented design changes, relying on data that gives them insight on where to focus resources.
Search engine optimization, a mobile-friendly website, and a responsive website are other top factors that are important to small business owners when designing a website. 
Small businesses prioritize website design agencies that create goal-oriented web designs that fits their unique goals and that understands that they require more than just a beautiful design. Companies prefer web design agencies that understand the need to create a design that helps them achieve their online marketing goals and that takes their customer journey into account. 