Research Proposal

Travel Trends - United States

Goals

To identify the travel trends observed in the United States during the last week, including the impact of the COVID-19 pandemic to create a presentation with the latest travel trend in the country.

Early Findings

  • An increase in car travel, greater health safety measures, and a different behavior during the 4th of July holiday are among the trends observed during the week from June 29 to July 6, 2020.

Car Travel

  • Different surveys and reports point out to the same trend; Americans are increasing their plans to travel by car. According to a Nissan survey, 71% of Americans would prefer to travel by car than by air during the summer of 2020.
  • Another survey, performed by MMGY Global, reported that 74% of those surveyed felt safer traveling in their cars.
  • Similar findings were reported by AAA, in which it was estimated that 97% of trips during the 4th of July weekend would be road trips.
  • Peter Greenberg, the travel editor at CBS News comments that most Americans traveling in July are doing so by car, staying within a 100 miles radius from their home.
  • Another trend Greenberg has observed is an increase in RV rentals, as these help minimize the number of stops during a road trip, the use of a hotel, and even stopping to eat at a restaurant. This is supported by data reported in the Nissan survey, according to which 34% are more likely to invest in renting an RV or a boat during this summer.
  • Furthermore, according to the same survey, 28% of Americans would be considering buying a vehicle that has the capacity to tow, showing a long-term interest in road transportation.

Summary of Findings

  • We used this initial hour of research to assess the availability of the information, limiting the timeframe of our search to the period between June 29 and July 6.
  • We have provided information for the trend observed referent to increased road trips. While we also identified trends regarding health safety considerations and a different 4th of July travel behavior, we did not have time to address these trends during this initial hour. We could do so with additional research.
Prepared By
Mila R.
279 assignments | 5.0