Wellness Brand Identity Visuals
Determine how colors, textures, and imagery can evoke certain human emotions. The information will be used to design visuals for a wellness brand.
RESEARCH FINDINGS ON THE IMPACT OF COLOR, TEXTURE, AND IMAGERY TO BRAND IDENTITY
- Based on a study, "personal preference, experiences, upbringing, cultural differences, and context" dull the impact of each color on a person.
- Nevertheless, researchers discovered that 90% of on-the-spot perception on certain products are made based solely on colors.
- According to another study, the connection between brands and colors depend on the "perceived appropriateness" of the applied color that was selected for a brand.
- Based on a study, the consumer's buying intent is hugely influenced by colors due to their impact on brand perception.
- Colors also impact the consumers' assessment of the "personality" of the product.
- Further studies show that an individual's brains go for familiar brands. This fact solidifies the importance of colors when establishing the identity of a product.
- As per a color research journal, it is crucial for new brands to choose colors that will make them stand out from their peers.
- According to the studies made by a Stanford psychologist, there are five core dimensions that are influential in defining the identity of a brand.
- Shades of blue signify sincerity and the following attributes of a brand: being "down-to-earth, family-oriented, small-town, honest, sincere, real, wholesome, original, cheerful, sentimental, and friendly."
- Shades of red mainly evoke excitement and the following attributes: "daring, trendy, exciting, spirited, cool, young, imaginative, unique, up-to-date, independent, and contemporary."
- Shades of green primarily represent competence. With it, the following qualities are also associated with this color: "reliable, hard-working, secure, intelligent, technical, corporate, successful, leader, and confident."
- Shades of purple bring about a feeling of "sophistication and being upper-class, glamorous, good-looking, charming, feminine, and smooth."
- Shades of yellow translate mainly to "ruggedness and being outdoorsy, masculine, western, tough, and rugged."
- Based on a 2015 study, the green color and nature images can reduce work stress levels as these evoke a feeling of calmness.
- Based on the results of several neuroscience research on textures, several companies have designed their logo, visual identity, or packaging appearance in order to gain more customers.
- As an example, Campbells redesigned its product packaging look when it discovered that customers prefer product packages that have a matte feel versus those with shiny textures.
- McDonald's uses red and yellow to incite hunger.
- Cute pet pictures such as those of puppies typically evoke a feeling of happiness as per visual neuroscience research.
BRAND DESIGN SERVICES
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