Wellness Brand Identity Visuals

Goals

Determine how colors, textures, and imagery can evoke certain human emotions. The information will be used to design visuals for a wellness brand.

Early Findings

RESEARCH FINDINGS ON THE IMPACT OF COLOR, TEXTURE, AND IMAGERY TO BRAND IDENTITY

BRAND DESIGN SERVICES

Branex

Inkbot Design


Proposed next steps:

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To get all of the requested information, we recommend dedicating more research time to look into 5 - 7 scientific research papers or articles based on scientific research that show how colors, textures, and various types of imagery can evoke certain human emotions. The primary focus will be those that are related to wellness and healing. We will provide a summary of these research papers around this particular topic in one research block. Another research block will focus on finding 5 - 7 US companies that provide brand identity design services. We will provide a brief overview of what they offer especially to healthcare or wellness companies in terms of brand identity design.