DIY Health Testing


To find the drivers behind the growth of at-home health tests such as DNA, as well as the attitude of healthcare professionals towards them.

Early Findings

DIY Health Tests Growth Drivers

  • The market for DIY health tests is growing rapidly with a projection of $340 million by 2022.
  • It has reached $208 million globally in 2018 and double-digit growth is expected.
  • This industry's growth has been relatively slow in the past due to a lack of regulatory oversight but an easing of regulatory processes, combined with increased consumer demand for DIY health tests, is increasing the growth rate.
  • Other drivers for the growth include rising affordability and the development of completely new tests by scientists.
  • This growing trend is part of larger trend of improving medical services to patients alongside a reduction in cost.
  • Additional reasons for the growing popularity of taking medical tests at home include the accessibility and the ease-of-use of DIY medical tests, that have enticed people to try this service even out of curiosity.
  • DIT health tests are also more convenient and discreet than going to the doctor to test for sexually transmitted diseases, for example.
  • Taking DIY tests is appealing for people living in rural areas, who are located far from affordable medical facilities.
  • Affordability is a major factor, especially for patients without insurance, as they can avoid going to hospital ERs, and incur test, doctor, and prescriptions fees, that could amount to hundreds or thousands of dollars.
  • For those who have insurance, their cost could be reimbursed if ordered by a doctor and deemed to be necessary.
  • Even in the case where insurance companies don't reimburse the cost of DIY testing, most often in cases when they aren't diagnostic, such as DNA testing, consumers are still willing to buy the product if it can help them answer some questions about their ancestry, or what condition or affection they risk to pass to their children.
  • Scientists are also interested in using the data that is collected by companies selling the DIY tests, to further their research.

Relationship to healthcare professionals

  • Healthcare professionals are aware that DIY health tests might be less accurate than the ones they use, and that patients might not collect the samples properly.
  • The interpretation of the results might not be as in-depth as a discussion with a doctor to explain the results.
  • Some healthcare professionals think that DIY test kits raise costs, constitute a burden for healthcare providers, and are generally of low value to patients.
  • There is a balance to strike between giving patients access to DIY tests and guaranteeing that their safety is safeguarded.

Advantages of DIY Health Tests

  • No waiting in line
  • Easy
  • Flexible
  • Professional
  • Convenient
  • Personable experience
  • Many options
  • Top labs
  • Phone support
  • Confidential and avoid awkwardness

DIY Health Tests Companies Sample

Additional Reports

We found some proprietary research from one of our data partners which may be helpful:
  • Direct-to-Consumer Testing Market (Kalorama Information, $4,500)
  • Research section on Industry Drivers and Barriers ($2,625)
  • Research section on Direct-to-Consumer Genetic Laboratory Testing Market ($1,362)
If you'd like us to purchase any of these reports on your behalf, just let us know!

Proposed next steps:

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