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Research Outline
Prepared for Maria G. | Delivered January 26, 2020
Content Rights Management Competitive Analysis
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Goals
Obtain a competitive landscape of the content rights management sector including the challenges the providers address, influencers or content providers that they work with, press coverage, and notable technology trends.
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Early Findings
Content Rights Management Market
The content rights management or the digital rights management (DRM) market is set to further grow due to the
increased activities in the content marketin
g and digital broadcasting space.
The growth of the industry is propelled by companies's
increasing activities to put their content
on social media sites to sell their services or product offerings on these platform. These firms are set to
stake their claim
on their intellectual property (IP) rights.
Those providing digital rights management software provides several offerings such as
IP address monitoring, stopping screen grabbers
, and limiting access to important files in devices.
Some of the
notable technology trends
that are impacting the industry include the increasing piracy concerns due to the increasing sales of mobile devices.
Some of the challenges that the content rights management or DRM providers face in general include the
lack of common understanding
on content piracy conditions, the lack of generally-accepted standards, and conflict of interest.
Collab
PR Newswire
recently published a press article about a paid market research report on the digital rights management market landscape. The report includes a quick mention of
Collab
releasing its Collab DRM tool.
Collab
has worked with brands such as Coca-Cola, Dunkin' Donuts, Nike, Honda, Amazon, and others.
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