Using Social Media

•  Social media is considered to be the best digital channel to register maximum results when it comes to communicating EVP.
•  At the moment, social media is the most important employer branding channel for the organizations, followed by career sites.
• This is due to the fact that people spend most of their time on social media platforms such as Facebook, Instagram, LinkedIn, and other popular platforms.
• It is important to use social media platforms outside of Linkedin.

Circulating the EVP Internally

• The Employer Value Proposition (EVP) should circulate within the organization.
• The EVP needs to be activated throughout the company to improve employer branding efforts.
• This will have the effect of enhancing engagement among current employees, who in turn might refer other great talent to the company.

Co-operation Among Internal Stakeholders

•  Co-operation among the employer branding stakeholders such as HR, marketing and top management is necessary.
• Internal stakeholders are responsible for employer branding and have to work together to produce the best employer branding efforts for attracting and retaining the best talent.