Wonder

Workout/Fitness Space in the US

Delivered October 2, 2019. Contributor: Syed A.

Goals

To understand trends in the workout/fitness space, what brands are at the heart of those trends, the factors that affect people picking up or leaving a fitness routine, Peloton's keys to success, and things that 35-50-year-old men are doing for fitness.

Early Findings

TrendsTreadmills are gaining popularity again, as per Bustle and Elle.
Workouts are getting shorter, less than 45 minutes.
 High-Intensity Interval Training, aka HIIT, will remain in the scene.
Factors That Make People Take Up/Let Go Of A Fitness RoutineSome of the factors that make people fall out of their fitness routine are:
Their fitness routine is too hard.
Their schedule doesn't fit their lifestyle.
They don't like their workouts.
They experience pain.
They are unaware of how to setup a balanced fitness routine.
Some of the factors that make people stick to their fitness routine are:
They enjoy their fitness routine.
Self efficacy is one of the major factors in order to make one to stick to their routine.
Social support also helps in adhering to one's fitness routine.
Accountability can also help in maintaining a routine.
Integration into the daily routine/lifestyle also helps in sticking to the routine.
Peloton's SuccessThere are several factors that contributed to Peloton's success. Some of them are:
A community approach.
Creating multiple businesses in one.
Catering to consumers where they are comfortable.
Senior Fitness TrendsOlder people are focusing on activities that minimize the effects of aging.
Older adults are turning to wearable technology, specifically smartwatches and fitness trackers.
Other trends include yoga, walking clubs, balance classes, water-based exercises, and Tai Chi.

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