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Research Outline
Prepared for Soumia F. | Delivered October 9, 2019
Culture Tourists
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Goals
The motivations behind visiting famous landmarks such as the Eiffel Tower, as well as, how much of their trips travelers dedicate to visiting these landmarks, whether price is an important factor, and the type of travelers that visit them.
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Early Findings
Travelers who visit famous landmarks tend to be culture and heritage tourists. These are tourists that visit "
historic buildings and other
historic attractions; archaeological sites; state, local, or national parks; art galleries or museums; concerts, plays or musicals; and ethnic or ecological heritage sites."
They visit these landmarks because they consider them more "memorable than conventional holiday trips since they allow them to
learn something new."
One study found that culture and heritage tourists stay longer and spend more money while traveling than other tourists do. They spend up to
38% higher per day
and stay 22% longer than other tourists.
Culture & heritage tourists do not care a lot about price as long as they are getting the value they expect. They understand that these
landmarks can be expensive
and are willing to pay higher for a high-quality experience.
They also believe that their "i
nvestment in travel
not only provides a much-needed escape from their daily grind but also allows them to learn and experience something new."
A lot of culture and heritage tourists are
m
i
l
l
e
n
n
i
a
l
s
and
gen
x
e
r
s
.
Most of these travelers stay
o
v
e
r
n
i
g
h
t
at local hotels, bed and breakfasts, motels, or campgrounds. They put "more money back into the local economy by patronizing local merchants and locally crafted mementos instead of kitschy souvenirs and
imported
t
c
h
o
t
c
h
k
e
s
."
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