To understand why eCommerce businesses should invest in content marketing, examples of content marketing methods (video, blogs, email, etc.) that work best for eCommerce, and why, and to obtain trustworthy statistics from trusted sources.
- To obtain three benefits of content marketing for eCommerce brands.
- To obtain 4-5 additional content marketing methods that work best for eCommerce, and how to use them. (Influencer marketing has already been identified.)