Wonder

Research Outline

Prepared for Justin M. | Delivered March 11, 2020

WiFi Marketing

Goals

To gather information about the best practices for WiFi marketing in the US in order to build a competitive landscape matrix.

Early Findings

WiFi marketing best practices include:
Allow multiple login methods. Don’t force customers to use a specific platform like Facebook or Google, but give them options to chose from.
Confirm that the opt-in page is easy-to-use and aesthetic.
Comply with local privacy laws.
Let people know how often they will get notifications and the kind of content they will receive.
Provide a benefit for opting in, like coupons or exclusive offers.
 Customize messaging and notifications with the data provided.
 Promote WiFi services through the store staff, signs, registered emails, ads, etc.
Create an on-site reward program to incentivize customers to provide their personal information.
 Align the look and feel of the WiFi landing page with corporate branding.
 Avoid spamming customers with multiple messages.
After the customers leave the location, it is best to send a "thank you" message.
Use WiFi analytics to monitor the performance of marketing campaigns.