Wishes & Random Acts of Kindness

Goals

To provide a high-level overview of existing marketing campaigns in Britain and Australia involving wishes and birthday wishes.

Early Findings

Our research on existing marketing campaigns in Britain and Australia involving wishes and birthday wishes revealed insights. Here are the key pieces of information we found:

Wishes Marketing Campaigns

Proposed next steps:

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We recommend additional research that will focus on a high-level overview on what people are wishing for, focusing on Britain and Australia if possible, how vocal people are in communicating their wishes, and the subjects people's wishes belong to.
We also recommend further research to find 2-3 examples of brands, to focus on Britain and Australia if possible, showing random acts of kindness and contacting audiences unprompted through social media.