Wonder

Women's Health Marketing

Delivered September 26, 2019. Contributor: Alexis Z.

Goals

Identify the top trends in marketing for Women's Health in 2019. This should include any common themes, platforms, new technologies, or innovative ways they are engaging consumers. For each trend, explain the trend, why it is a trend and include 2-3 examples of the trend. 

Early Findings

After a thorough search through market reports specific to Women's healthcare, as well as a review of media sources and online expert blogs, we were unable to find any healthcare marketing trends specific to women's healthcare. 

However, we were able to identify five trends in healthcare marketing, which we have outlined here. 

Content Marketing Content marketing was routinely recommended as a key marketing practice for healthcare companies in 2019. This is because consumers are looking for information about products on their own, before they ever go to a healthcare practitioner. Good content also helps push the company further up in Google search results, which is still "the number one search engine for those looking for health information or local providers."
Video Marketing Video marketing was also regularly mentioned as the most important type of marketing for healthcare businesses. It is reported that video content can increase the conversion rate by 80%. Live videos are also becoming popular on social media platforms. 
Focus on MillennialsMillennials are beginning to have families, which causes an increase in the need for healthcare. As such, healthcare organizations need to focus on advertising to Millennials. Millennials value holistic health, in-depth content, convenience, mobile-accessibility, new tech-products to help them manage their health, and telehealth. 
Location-Based AdvertisingUsing a person's location to automatically influence the ads they see or their search results, is also increasingly popular.  Location data can be used to learn about a persons habits, interests, and demographics in order to better target ads. Healthcare organizations should begin to utilize this data in marketing campaign creation and placement. 
Reputation ManagementFinally, there is increased focus on reputation management. This means focusing on customer experience and managing reviews on social media and customer review sites.  
 
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

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