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Research Outline
Prepared for Ron G. | Delivered August 10, 2019
Workflowy Company Analysis
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Goals
Determine the reason why the
Workflowy
platform remains stagnant for several years now. This information will be used to understand the current state of the company behind the app.
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Early Findings
WORKFLOWY'S CHALLENGES
From
2014 to 2016
, the company suffered due to the
loss of key developers
.
Jesse Patel
, the company's founder also became a father of twins and turned his priority to his growing family.
The company's co-founder,
Mike Turitzin
also moved away from handling the company's day-to-day operations to take on an
advisory-only position
.
These
key personnel changes
made the Workflowy stagnant for some time.
In
2015
, Mr. Patel also admitted that they are
off-track to meet
the company's target potential.
He admitted that their
development pace is sluggish
and they are overwhelmed with all the action steps that they need to do.
During those times, Mr. Patel mentioned that they are
heavily figuring out
the way forward. They are
engaged in conversation
with key resources and crunching out the numbers that will make them reach their goals.
Overall,
conflicts between the co-founders
, increasing competition, imitators, money issues, and personal life responsibilities kept the company from moving forward towards their goals.
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UPDATES
In 2018,
Stefano Attardi
, the company's newest addition to their small engineering team announced several plans to
improve the platform
.
Headmitted that an
old technology behind the platform
has been dragging the company's progress.
The company is now in the process of
deploying a revamped core product
to replace the aging technology that it has been using before.
He also admitted that they just
employ a small team
over the years. It was only very recently that they have hired additional resources to beef up their
team of two engineers
. With just a small team, updating
Workflowy's code is not a priority
for them before.
Mr. Attardi also announced several
game-changing plans
to overhaul the company such as app redesign,
code optimization
, and new feature development.
He is also exploring the
use of new tools
to make the team more productive despite their size.
He also pointed out that the
app should now run faster
as a result of their ongoing code optimization work.
Meanwhile, Mr. Patel said that they will really need to heavily focus on
optimizing Workflowy's code
before they can further move forward.
He mentioned that there are still
many initiatives
that they need to accomplish before they can get back on track.
FUNDING
Workflowy's last funding round
for an undisclosed amount was dated
April 7, 2017
. Prior to this, they have obtained a seed funding round last
August 2, 2010
.
The company's investors include
UP2398 and Y Combinator
.
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