Identify and describe the historical, physical, cultural, competitive, demographic, and psychographic context that makes the hotel located at 1 South Church St. in Tucson, AZ an iconic destination. This research should address the following categories and data points:
Historical Context:
a) The building itself ("The Tower" at 1 South Church St.)
b) The street (South Church St.)
c) Neighborhood (downtown/university and transition over last decade)
d) City (Tucson, AZ)
e) Region (Southern AZ)
Physical Context:
a) Geological context (what is nearby, what surrounds the city, etc.)
b) Architectural style
c) Flora and fauna
d) Sights and smells
e) Textures and colors
f) Location of hotel on the map and relation to nearby landmarks and notable destinations
Cultural Context:
a) Top activities (include activities for visitors who want to "live like a local" while staying at the hotel)
b) Trends, shifts, and behavior changes that are altering Tucson and the neighborhood
c) Top business/industries in the area
d) Notable citizens (both past and present)
e) Notable restaurants
f) Art and music scenes
g) Local iconography, aesthetics, styles, flavors
h) Quirky local customs
Visitor Landscape:
a) Reasons to visit Tucson
b) Reasons to stay in the neighborhood (downtown/University, where the hotel is located)
c) Notable demographics of locals
d) Notable demographics of visitors
e) Any statistics that capture market opportunity (i.e. prevalence of conventions/events, visitor presence and spend, hotel market, growth, etc.)
Competitive Landscape (for each of the hotels listed below, the following points should be addressed):
Hotels:
a) The Graduate Hotel — Main Gate University
b) The AC Hotel — Downtown Tucson
c) The University Marriott — Main Gate University
d) Arizona Inn
e) Hacienda Del Sol
f) The Tuxon Hotel (Design Hotels)
g) The Downtown Clifton Hotel Tucson
Data Points:
a) Location (street address and distance in miles from 1 South Church St.)
b) Rates start at (the lowest price per night according to Orbitz, Expedia, etc.)
c) Description (from hotel website)
d) Reviews (1-3 per quoted customer reviews per hotel)
e) Service ratings (ratings across cleanliness, service, comfort, and condition)
This information will be used to inform the brand messaging, identity, and design of the hotel and its guest experience, so as to attract visitors looking for a unique boutique hotel, while also revitalizing the area in which the hotel is located.