Messaging from Insurance Providers

• Allstate has a website that comprehensively explains its boat insurance coverage and several blog entries that explain what happens if the boat is stolen, if there is an accident, and more.
• Moat, a database of advertising creatives, has eight creatives from Allstate Boat Insurance.
• On its YouTube channel, Allstate has a number of informative videos about boat insurance and commercials.

• Progressive has a website that comprehensively explains its boat insurance coverage.
• Progressive sends mail to potential customers advertising its boat insurance, as can be seen in the sample letter here.
• Moat has 2,201 creatives from Progressive, most of which are advertising home and auto insurance.
• Progressive hosts a variety of boat shows at which it promotes its insurance.

Key Issues Facing the Boating Industry

• One of the largest challenges facing the marina industry is the aging demographic and the difficulty in attracting millennials to the hobby. Other challenges include tariffs that affect aluminum and steel prices and the rise of interest rates.
• One challenge in boat manufacturing is that businesses struggle to fill positions.

Other Relevant Information

•  The Balance has a list of the top boat insurance providers of 2020.