Research Proposal

Boat Insurance Marketing and Challenges


Identify the messaging that nationwide insurance providers are using to talk about boat insurance and list content marketing examples. Furthermore, determine the key issues facing marinas, yacht clubs, boat manufacturers and boat show professionals.

Early Findings

Messaging from Insurance Providers

  • Progressive has a website that comprehensively explains its boat insurance coverage.
  • Progressive sends mail to potential customers advertising its boat insurance, as can be seen in the sample letter here.
  • Moat has 2,201 creatives from Progressive, most of which are advertising home and auto insurance.
  • Progressive hosts a variety of boat shows at which it promotes its insurance.

Key Issues Facing the Boating Industry

  • One of the largest challenges facing the marina industry is the aging demographic and the difficulty in attracting millennials to the hobby. Other challenges include tariffs that affect aluminum and steel prices and the rise of interest rates.
  • One challenge in boat manufacturing is that businesses struggle to fill positions.

Other Relevant Information

  • The Balance has a list of the top boat insurance providers of 2020.
Prepared By
Kathryn H.
190 assignments | 4.6