Prepared for Amanda D. | Delivered February 7, 2020
Boat Insurance Marketing and Challenges
Identify the messaging that nationwide insurance providers are using to talk about boat insurance and list content marketing examples. Furthermore, determine the key issues facing marinas, yacht clubs, boat manufacturers and boat show professionals.
Messaging from Insurance Providers
Allstate has a
that comprehensively explains its boat insurance coverage and several blog entries that explain what happens
if the boat is stolen
if there is an accident
, and more.
Moat, a database of advertising creatives, has
from Allstate Boat Insurance.
Allstate has a number of informative videos about boat insurance and commercials.
Progressive has a
that comprehensively explains its boat insurance coverage.
Progressive sends mail to potential customers advertising its boat insurance, as can be seen in the sample letter
creatives from Progressive, most of which are advertising home and auto insurance.
Progressive hosts a variety of
at which it promotes its insurance.
Key Issues Facing the Boating Industry
One of the largest challenges facing the marina industry is the
and the difficulty in attracting millennials to the hobby.
include tariffs that affect aluminum and steel prices and the rise of interest rates.
One challenge in
is that businesses struggle to fill positions.
Other Relevant Information
has a list of the top boat insurance providers of 2020.
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