Boat Insurance Marketing and Challenges

Goals

Identify the messaging that nationwide insurance providers are using to talk about boat insurance and list content marketing examples. Furthermore, determine the key issues facing marinas, yacht clubs, boat manufacturers and boat show professionals.

Early Findings

Messaging from Insurance Providers

Allstate
Progressive
  • Progressive has a website that comprehensively explains its boat insurance coverage.
  • Progressive sends mail to potential customers advertising its boat insurance, as can be seen in the sample letter here.
  • Moat has 2,201 creatives from Progressive, most of which are advertising home and auto insurance.
  • Progressive hosts a variety of boat shows at which it promotes its insurance.

Key Issues Facing the Boating Industry

  • One of the largest challenges facing the marina industry is the aging demographic and the difficulty in attracting millennials to the hobby. Other challenges include tariffs that affect aluminum and steel prices and the rise of interest rates.
  • One challenge in boat manufacturing is that businesses struggle to fill positions.

Other Relevant Information

  • The Balance has a list of the top boat insurance providers of 2020.

Proposed next steps:

You need to be the project owner to select a next step.