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Research Outline
Prepared for Amanda D. | Delivered February 7, 2020
Boat Insurance Marketing and Challenges
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Goals
Identify the messaging that nationwide insurance providers are using to talk about boat insurance and list content marketing examples. Furthermore, determine the key issues facing marinas, yacht clubs, boat manufacturers and boat show professionals.
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Early Findings
Messaging from Insurance Providers
Allstate
Allstate has a
website
that comprehensively explains its boat insurance coverage and several blog entries that explain what happens
if the boat is stolen
,
if there is an accident
, and more.
Moat, a database of advertising creatives, has
eight creatives
from Allstate Boat Insurance.
On its
YouTube channel,
Allstate has a number of informative videos about boat insurance and commercials.
Progressive
Progressive has a
website
that comprehensively explains its boat insurance coverage.
Progressive sends mail to potential customers advertising its boat insurance, as can be seen in the sample letter
here
.
Moat has
2,201
creatives from Progressive, most of which are advertising home and auto insurance.
Progressive hosts a variety of
boat shows
at which it promotes its insurance.
Key Issues Facing the Boating Industry
One of the largest challenges facing the marina industry is the
aging demographic
and the difficulty in attracting millennials to the hobby.
Other challenges
include tariffs that affect aluminum and steel prices and the rise of interest rates.
One challenge in
boat manufacturing
is that businesses struggle to fill positions.
Other Relevant Information
The Balance
has a list of the top boat insurance providers of 2020.
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