Best Practices for Marketing B2B Outsourcing Services

Goals

To determine best practices for marketing B2B outsourcing services to small businesses, specifically in the state of Montana (or the Western U.S. region) for the purposes of creating a rollout marketing strategy for a company that provides outsourcing solutions like IT management, accounting and financial reporting, compliance reporting, document scanning and data storage, email services, and general management services.

Early Findings

Preliminary research shows that most best practices for outsourcing companies apply to BPOs, which are often not based in the U.S.

GENERAL MARKETING STRATEGIES FOR BPOS

OUTSOURCING COMPANIES IN MONTANA

Proposed next steps:

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