Wonder

Research Outline

Prepared for Perrin G. | Delivered September 26, 2019

Best Practices for Marketing B2B Outsourcing Services

Goals

To determine best practices for marketing B2B outsourcing services to small businesses, specifically in the state of Montana (or the Western U.S. region) for the purposes of creating a rollout marketing strategy for a company that provides outsourcing solutions like IT management, accounting and financial reporting, compliance reporting, document scanning and data storage, email services, and general management services.

Early Findings

Preliminary research shows that most best practices for outsourcing companies apply to BPOs, which are often not based in the U.S.
GENERAL MARKETING STRATEGIES FOR BPOSAccording to sources, the type of outsourcing company described is a business process outsourcing (BPO) company.
For BPOs, some of the best marketing strategies include SEO, SEM, Facebook, and Google Adwords.
Sending an introductory letter and brochure to corporate organizations is a great way to get a BPO in front of decision makers. 
Spending marketing dollars on business magazine ads, radio spots, and television can boost awareness.
Outsourcing companies should list their business in local directories. 
Attending business fairs, expos, and seminars is another excellent way to get an outsourcing company's name publicized. 
 Package services together that make sense for certain business segments to facilitate partnerships.
Use the Internet (social media) to promote services and offer special discounts. 
Other tips include requesting referrals from satisfied customers and considering out-of-home advertising like banners and billboards. 
OUTSOURCING COMPANIES IN MONTANA Employee & Administrative Support is a BPO in Montana that offers similar outsourcing services, but with a focus on healthcare.
 Med-Write is another healthcare-focused BPO in Montana that offers similar outsourcing services.
 DIS Technologies is an IT management company in Montana that offers IT outsourcing services.
 Information Systems of Montana is an IT outsourcing company in Montana. 
 StratusPointIT is an IT outsourcing company in Montana. 