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Research Outline
Prepared for Colleen T. | Delivered November 11, 2019
Popular Dog Breeds & Packaging
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Goals
To discover the most popular dog breeds in North America, characteristics and demographics of popular breed owners, what dogs the competition uses on their packaging, and up and coming breeds to decide the best dog to use in packaging/marketing.
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Early Findings
Most Popular Dog Breeds
According to the
AKC
, in 2017 the most popular dog breeds in order from the top are Labrador
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, German
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, Golden
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, French Bulldogs, Beagles, Poodles, Rottweilers, Yorkshire Terriers, Pointers, Boxers, Siberian Huskies, Dachshunds, and Great Danes.
In
2018
the most popular breeds were
Retrievers (Labrador)
German Shepherd Dogs
Retrievers (Golden)
French Bulldogs
Bulldogs
Beagles
Poodles
Rottweilers
Pointers (German
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)
Yorkshire Terriers
Boxers
Dachshunds
Pembroke Welsh Corgis
Siberian Huskies
Australian Shepherds
Great Danes
Doberman
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Cavalier King Charles Spaniels
Miniature Schnauzers
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to
Dog Time,
the five most popular breeds in the world are Labrador Retriever, Bulldog, German Shepard, Poodle, and Beagles.
According to
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, the most popular mixed breeds are the
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, and
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.
According to the
ASPCA
, the adoption of shelter pets rose 18.5% from 2011-2017, indicating this is becoming a popular option. One reason is that adoption is becoming simpler with less
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.
Demographics
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are the primary pet owning demographic.
38.4%
of American households own a dog.
The average number owned is
1.6
.
All Points Marketing shared an interesting article on how to market to pet owners.
Brands
According to Spruce, the most popular premium pet food brands are
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,
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, Hills Science Diet, and Royal
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