Research Proposal

Xiaomi Redmi Note Series: Marketing Strategy

Goals

Provide an analysis of the Redmi Note Series' previous United Kingdom marketing strategy and activities. Include the following:
  • A SWOT analysis of the Redmi Note Series' previous United Kingdom marketing strategy.
  • Analysis or case study of each of the following competitors marketing:
    • Samsung A Series: A72, A52 5G, A32 5G
    • OPPO Reno 6, A74 5G, A94, A54
    • Realme: 8 Pro/ 8 5G

Early Findings

Data Availability

The initial round of research indicates that data availability is adequate on this topic.

Xiaomi Marketing Strategy

United Kingdom Redmi Note Series Marketing Strategy

Summary

In our initial search, we were able to analyze Xiaomi's marketing strategy in order to provide a basis for further research on the topic. Our analysis includes both the segmented marketing strategy for the company as a whole as well as the marketing strategy the company used specifically for the Redmi Note Series.
Prepared By
Rosalyn D.
949 assignments | 5.0